“Ivanov index”: the dependence of Russians from promotions beats records

The Russians have become “dependent” on promotions, found out analysts of Sberbank CIB. According to the study, the number of respondents visiting the stores exclusively for discounts reached record levels.


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Their findings Sberbank CIB analysts presented in the review “Ivanov Index” – a study on consumer behavior of Russians with average income, RBC.

The survey found that about 59% of respondents use promotional offers. The share of those who visit the shops “exclusively” for promotions, was a record and amounted to 49%(“Ivanov Index” is calculated in 2013 – approx.).

It is noted that the growing number of “hunters” for discounts is despite the decline in the number of citizens who seek to save on food. In the first quarter was 64% – the average “Smith” spent 38.1 per cent of their income on food.

Overall, according to the report Sbarbank CIB, the Russians are not going to return to the standards of the costs that occurred in 2013 before falling oil prices, sanctions and weakening of the ruble.

official channels

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