European trends increasingly entrenched not only in Russian society but in the culture of the business. The country has a new generation of businessmen who prefer to use business space, but not cramped office rooms. To provide local entrepreneurs one of these affordable platforms for communication and recreation decided by the French businessman and restaurateur Alexander Gares opened in the heart of Moscow business club KELIA.
How does networking
In the West, business clubs have become an integral part of business culture. In modern Russia, the networking, i.e. the ability to quickly and effectively solve business problems during a simple communication, in recent years, is also successfully developing. To gather in a comfortable quiet place to talk business — surprisingly many businesses this is still not enough. Given the specificity of the way done by Russian entrepreneurship since the early 90-ies, in this difficult to believe.
But time changes, Russian society was able to withstand all the metamorphoses and learned to take the best from European culture. In the country there was a layer of entrepreneurs ready to embrace the age-old tradition of their Western counterparts. The organizers were able to take into account peculiarities of the Russian business reality and to organize a fairly democratic club.
To British or American entrepreneurs, is not uncommon membership in three or four business clubs. According to Alexander Garese, many of them have virtually worldwide fame, such as London’s Soho House & Co or new York’s Norwood Club.
— I have the experience of visiting European clubs, and I wanted to have the same opportunities in Moscow, explains Alexander Gareth your decision to create the authentic capital of Russia business club of the Western model.
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Not the first attempt
It is worth noting that attempts to create business clubs have been undertaken in Russia before. Even when Catherine the great was no Assembly and merchant’s clubs, and during the last reign of the strong reputation enjoyed English club. In the era of the new Russia a few enthusiasts tried to start something like this in Moscow, but visible results are not achieved. However, over time business owners will appreciate all the advantages of networking and replaced the usual restaurants on numerous business clubs, because they give them a lot of opportunities. This working space for transactions and negotiations, and a place to talk informally with partners, for example, in the special cigar room, and a menu in the best restaurants, and convenient Concierge service.
If 10 years ago Stephanie Alexander and Gareth brought to Moscow the culture of these French bakeries with their fresh bread and croissants, opening a network of cafes-bakeries “Volkonsky”. Now Alexander Gareth decided to continue to acquaint Russians with European culture, this time of private business clubs, a kind of multifunctional living room that is equally suitable for work and for communication.
The first evaluation
The convenience of these clubs were among the first to appreciate educated people, successful and open to new things. What are they doing? For example, people here like to gather in clubs of the Russian graduates of Harvard business school “SKOLKOVO”. Lectures and round tables, are iconic speakers such as the President of the Moscow school of management SKOLKOVO Andrei Sharonov. And after the business part communication continues in the lounge and the restaurant. The chef of the club personally creates a menu for guests, paying special attention to seasonal products. Such attention is not accidental — after all, according to Alexander Garese, observance of principles of healthy nutrition is very important for the modern man.
Perhaps because such clubs were in the country at the right time, around the first Russian platform for entrepreneurs managed to develop a community of regular participants. And his administration is already thinking about opening new locations.
Thus in contrast to the extremely conservative Western and some Russian counterparts, the business club is more flexible and open in their traditions. Certain limitations, e.g., dress code, are present here, but they are much more logical and intuitive than, for example, the custom of some British clubs, where men without the jackets can simply not be allowed in the restaurant.
In that moment, when Russia began to emerge educated and progressive class of business men, who honestly and independently earned their money who travel a lot, open to business contacts, they have a need for these kinds of business clubs, sums up the conversation Alexander Gareth. — Being European, leading much of its business in Russia, the trend I saw and felt. I wanted to give an opportunity to the people with whom I communicate and my partners, and my clients — to realize this need in my club.
Of course, such clubs — not charity projects, but this business has quite a long payback period. Investments in networking, says Gareth Alexander, is a kind of investment in the future, to assess which are already quite capable Russian entrepreneurs of the new generation — open innovation, responsible and energetic.